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Dr. Pearly Saira Chacko

E-mail:pearlyschacko@tistcochin.edu.in

Qualification:

  • Ph.D in Management
  • NET in Management
  • MBA in Marketing/ Operations
  • BE in ECE

Experience:

  • Teaching:13 years
  • Industry:2 years

Research Interest:

  • Consumer Behaviour
  • Marketing Research 
  • Operations

Recognitions & Achievements:

  • Won The European Union’s Erasmus+ scholarship worth 1800 EUR and participated in Erasmus+ International Teaching Week at Pozega in Croatia, May 2022

Research Publications-Conference /Journal details:

  •  E-wallet and Women in India: Drivers of Post-Adoption Intention and the Divide Across Age. Journal of Telecommunications and the Digital Economy, 11(2), 194–211. https://doi.org/10.18080/jtde.v11n2.701 (2023)
  • Global Diffusion of Innovation: An Empirical Comparison, WSEAS Transactions on Business and Economics. 19, 349-360 (2022).
  • Desire and likeliness to buy luxury products: mapping perceptions using multi-dimensional scaling. International Journal of Indian Culture and Business Management. 18(2), 123-136 (C Category Journal) 2019.
  • Facility Layout Improvement for Enhancing Productivity: An Application of Systematic Plant Layout. International Journal –Vallis Aurea 5 (2) (2019).
  •  Assessing the relationship between materialism and conspicuous consumption: Validation in the Indian context. Asian Academy of Management Journal, 23(2), 1–22. https://doi.org/10.21315/ (Q3 Scopus Indexed) (2018).
  • Social Media for Higher Education: A Cross Sectional Study among Teachers in India and Sri Lanka. Humanities and Social Sciences Letters, 6(4): 180-188. DOI: 10.18488/journal.73.2018.64.180.188 (Scopus Indexed Q3 Journal) (2018).
  • Cost optimization through modified Vogel’s approximation method for unbalanced transportation problem. Journal of Supply Chain Management System, 6 (3), 17-24. ISSN Number: 2277-1387.(2017)
  •  Materialism and Conspicuous Consumption the Extend matters. A study among consumers in Kerala. International Journal of Emerging Research in Management & Technology, 4(5), 381-387.
  •  A study on optimising the transportation cost – An application of Vogel’s approximation method. Journal of Supply Chain Management System, 2 (4), 13-19. ISSN Number: 2277-1387.(2013)
  •  Three-dimensional study of monetary incentive system in organized retailing. Sansmaran, 3 (2), 22-25. ISSN Number 2278 -7801 (2013)

Academic Positions handled & Extension activities:

  • NAAC and NBA Department Coordinator
  • Assist in MBA admission committee
  • Project Coordinator
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